Cheryl Moore – Region V Director
Cheryl (Dunn) Moore was born in Camp County Texas and grew up on a farm in Titus County where her Texas roots go back to the 1800’s. A four girl family, she became “Daddy’s boy” helping with the cattle, hogs and farming.
In 1968-1969, she attended East Texas State University and was accepted into the honors program for 1969-1970, but life took another turn and she married Troy Moore in September 1969. They moved to Stephenville, Texas, where Troy attended Tarleton State College and Cheryl worked at the telephone company. At age 23, she was promoted to group chief operator. The career life went to motherhood from 1973 to 1977, three boys were born to the Moore’s: Chris, Justin and Trace.
In March of 1976, Troy and Cheryl Moore opened Stephenville Cattle Company in a leased facility on Hwy 8 in Stephenville, Texas. They worked side by side getting the salebarn going. In 1978 with town moving in, they built a new facility on U.S. Hwy 281 North and called the building Livestock, Etc. Livestock Etc. was the vision of Troy and Cheryl to have all livestock needs met in one location. The barn housed a restaurant, western store, veterinarian supply, nutritionist, Collier Diamond C Headquarter Offices, Hay Brokerage Office and a real estate office plus Stephenville Cattle Company.
For 38 years Cheryl has worked in every part of the salebarn business from alley to office with the exception of auctioneer.
She was a nominee for woman of the year, she received with Troy, the Erath Agribusiness Award, she was the first lady to graduate from Texas A & M Cattle Grading School, Tri-County Acteens Director, Chamber of Commerce Board, Pro-Youth Rodeo Director and she served as Rodeo Queen Judge for various rodeos. She is also a recipient of the Dick Morgan Award, West Texas Rehab Staff Award, and the Harry Holt Cattlemen’s Round-up for Rehab award.
Her vision for R-CALF USA in Texas is to re-ignite the “Texas Spirit” of individualism and stamina and encourage cattlemen and women to take a stand for their cattle industry. She plans to spark new interest into cattlemen and women to voice their opinions in support of USA Beef and to return to the strong opinions of their forefathers and not waiver under pressure from those who neither understand nor help promote their business. She strongly supports American Beef and believes that “God and Grit” is what is needed to sustain the American Cattle Industry today.