2020 Convention
Mark your calendars!
August 20 & 21, 2020
Check back in 2020 for early registration!

Fox Nation’s Tomi Lahren will deliver keynote address to R-CALF USA members in Deadwood. Lahren is championing mandatory COOL for beef.
R-CALF USA’s 20th Annual
Convention and Trade Show
Deadwood, SD
August 20 & 21, 2020
Fighting for the Independent U.S. Cattle Producer.
R-CALF USA invites you to come learn about the issues facing your U.S. cattle industry. Learn about R-CALF USA’s work to accomplish its membership-directed policy so that all U.S. cattle producers remain independent and profitable.
Our cattle-producing members comprise the largest segment of American agriculture, generating $70 billion annually from the sale of live cattle. Nevertheless, our cattle industry is shrinking in terms of the number of cattle ranches and the number of cattle in our domestic herd.
R-CALF USA has led the fight for U.S. cattle producers’ independence, profitability and viability. This year will be crucial for our industry:
- Will the courts continue protecting cattle producers’ First Amendment rights in our checkoff lawsuit?
- Will Congress strengthen anti-monopoly laws to stop the exodus of cattle ranchers?
- Will American producers and consumers once again benefit from mandatory country-of-origin labeling (COOL) on beef?
- Will the new United States-Mexico-Canada Agreement (USMCA) undo the 25 years of damage that its predecessor NAFTA caused to U.S. cattle producers?
Want a Booth or be a Sponsor?
Online Registration Printable Version
Interested in Attending?
Online Registration Not Available Printable Version
Why Sponsor?
- Meet face-to-face with more than 300 cattle industry attendees, primarily independent cow/calf ranch and farm owners and operators, cattle backgrounders and feedlot owners and operators.
- Meet cattle producers from across the country. Last year’s convention was attended by producers from: Calif., Colo., Iowa, Illinois, Kans., Minn., Missouri, Mont., N. Car., N. Dak., Neb., N. Mex., Nev., Okla., Ore., S. Dak., Tex., Utah, Virg., Wash., and Wyo.
- Receive a complimentary R-CALF USA 1-year new membership or renewal to existing membership with your sponsorship a $50 – $100 value.
- Support R-CALF USA’s mission to represent the U.S. cattle industry in trade and marketing issues to ensure the continued profitability and viability of independent U.S. cattle producers.
- Recognition in the Tri-State Livestock News’ special R-CALF USA Official Convention Program, an insert sent to over 15,000 livestock producers across the country.
- Recognition in the Cattlemen’s Newsletter sent to over 5,000 R-CALF USA Members.
- Recognition on R-CALF USA’s website: www.r-calfusa.com.
- Recognition in 2019 convention materials.
Why Attend?
R-CALF USA’s membership consists of about 5,000 cow/calf producers, cattle backgrounders, stocker and feedlot owners in 46 states. We are the largest national cattle organization exclusively representing cattle producers in the United States. Last year, we had our biggest convention ever with more than 300 cattle farmers and ranchers from over 20 states, along with dozens of agri-business vendors. As this year will be our 20th Anniversary Convention, we are expecting an even bigger convention.
Ranching is a family affair and so is our convention, our family-friendly hotel features an indoor water playland and is located in the beautiful Black Hills of South Dakota. Click here for more things to do in Deadwood.
For Members Only
We have two special packages for sponsorships for members that we are offering this year. Sponsor and have your ranch or cattle company featured in our 1st edition Coffee Table Book, “We ride for the Brand, The Ranches of R-CALF USA!
- Riding for the Brand Sponsor – $1,000
Includes ranch logo and/or name listed in convention program, on the R-CALF USA website and in the Cattlemen’s Newsletter. Riding for the Brand Sponsorships will submit a 500-word description of their ranch history and/or current ranch life photos for publication in the 1st edition “We Ride For The Brand, Ranches of R-CALF USA” coffee table book. Ranches will be showcased via electronic slideshow throughout convention highlights. Sponsorship also includes Convention Registration and meals for 2 people. - Legacy Sponsorship – $5,000
Limited to only 5 sponsorships. Sponsorships can be dedicated to the memoriam or honorarium of a special person. VIP reserved seating during all of the convention. Ranch name will be listed in the convention program, on R-CALF USA’s website, and in the Cattlemen’s Newsletter. Legacy Sponsorships will submit a 500-word description of their ranch history and/or current ranch life for publication in a 1st edition “We Ride For the Brand, Ranches of R-CALF,” coffee table book. Sponsorship includes exclusive recognition via placard, electronic slideshow, or photo during Friday and Saturday, Lunch, Dinner or the Saturday morning inspirational breakfast. Events will be randomly assigned unless otherwise specified. Sponsorship includes a one-time approved promotional e-mail blast up to 500 words about your ranch to be sent directly to R-CALF’s members via email. (This can be used to promote annual production sales, etc.) Sponsorship also includes Convention registrations and meals for 4 people.
Online RegistrationPrintable Version
Hotel Reservations
- The R-CALF USA Convention is at The Lodge at Deadwood, 100 Pine Crest Ln, Deadwood, S.D.
- Reserve your hotel room onsite at The Lodge at Deadwood at 877-393-5634 or at the First Gold Hotel, 270 Main St, at 605-578-9777. Ask for the R-CALF USA rate starting at $119 plus tax per night by August 9, 2019.
- The Lodge at Deadwood offers shuttle service to and from the Rapid City and Spearfish Airports. Cost per TRIP (not per person) to Rapid City; 60 miles: $60.00 (waived) and cost per TRIP to Spearfish; 10 miles: No Charge.
Event details
LOCATION: Deadwood, SD
VENUE: The Lodge At Deadwood
START DATE: August 20th, 2020
TIME: 8:00am
END DATE: August 21st, 2020