In 2015 Congress voted to end the requirement that meat labels have to tell us where the meat is from. Americans can no longer choose to buy American beef unless a Mandatory Country-of-Origin Labeling (M-COOL) law is restored. This is a national grassroots campaign to raise awareness for Congress and the President to immediately pass Mandatory Country-of-Origin Labeling for beef.

3/29/2021 – Update on M-COOL and Help America’s Ranchers

We’re still working to introduce legislation in Congress to require labels on beef, pork, and dairy products so everyone can choose from what country they want their food produced.

It’s an uphill battle because the World Trade Organization, which doesn’t support such labels, continues to influence many of our U.S. Senators and Representatives.

We believe we’re nearing the top of the hill and hope to soon contact you about legislation to require country-of-origin labeling (COOL) you can support.

Meanwhile, new legislation was introduced to help America’s ranchers. You see, not only do we need COOL to help build demand for USA beef and other products; we also need legislation to help build demand for USA cattle. 

That new legislation was introduced by Senators Charles Grassley (R-Iowa) and Jon Tester (D-Mont.). It is Senate Bill 949 (S.949) that restores the most important market to America’s cattle ranchers – the competitive spot (cash) market. It does this by requiring the largest beef packers to purchase at least 50% of their cattle from this important market.

Please contact your two U.S. Senators and your U.S. Representative at 202-224-3121 to urge them to fully support S.949, the Grassley/Tester Spot Market Protection Bill.

We’ll update again soon when new COOL legislation is introduced.  Thank you for your help!

Informational documents to share with your members of Congress and your state legislators:

5-23-2020 Draft M-COOL Bill 

2-24-2020 Restoring M-COOL Without Running Afoul the WTO Ruling

12-04-2019 Recent History of Failed Voluntary COOL Programs

9-05-2018 M-COOL Myths vs. Facts

5-30-2018 Reasons Why To Reinstate M-COOL


***Last updated 03-30-2021.  

NEWS RELEASE: 1-25-2021 Ranch Group Applauds Made in America Executive Order; Asks for m-COOL







Both consumers and producers should immediately contact your U.S. Senators’ and U.S. Representative’s offices in Washington, D.C. and at their state offices.

Here’s What to Ask:

Inform your members of Congress or their staff that you are an independent business man or woman that raises cattle, or a consumer, and that Mandatory Country-of-Origin Labeling is needed despite what other groups have told them, and that this issue is just too important for them not to give their full and immediate support.

In a cordial but firm way: 

  • Ask Congress to sponsor new legislation to fully restore Mandatory Country-of-Origin Labeling (M-COOL) for beef. Ask them to review R-CALF USA’s paper ‘Restoring Mandatory COOL for Beef While Mindful of the World Trade Organization’s (WTO’s) Adverse Ruling’ available here. Let the R-CALF USA office know if one or both of your Senators and/or Representative says they will sponsor new legislation to restore Mandatory COOL for beef.

Here are whitepapers to provide to your Congressional members to respond to common M-COOL concerns:  

They say there is nothing they can do because of the World Trade Organization Ruling – Ask them to review R-CALF USA’s paper ‘Restoring Mandatory COOL for Beef While Mindful of the WTO’s Adverse Ruling’ available here.

They say they support a voluntary COOL program such as the U.S. Beef Integrity Act – Ask them to review R-CALF USA’s ‘Recent History of Failed Voluntary COOL Programs’ available here.    


From A Reliable Source: White House Has Received Approximately 10,000 Calls and Emails 

Congratulations! We heard from a reliable source that the White House received approximately 10,000 calls and emails! Because of YOU, Mandatory Country-of-Origin Labeling for Beef is at the forefront! Now you must continue to speak with and write to your U.S. Senators and U.S. Representative as well as speak to your relatives, friends, neighbors, business contacts and others about this important initiative and ask them to also contact their Senators and Representatives. Continue to share M-COOL articles and videos on social media.


Tomi’s message to President Trump: “It can all be changed with the stroke of a pen.”  

In an episode that deputed September 25, 2019, Tomi Lahren asks President Trump to reinstate Mandatory Country-of-Origin Labeling (COOL) for beef. 

The full 20-minute episode is available to watch on www.FoxNation.com. If you do not already have a Fox Nation account, use code TOMI30 at checkout to get 30-days free trial. You can watch the episode and cancel after without being charged.


On January 3, 2020, Fox News’ Tomi Lahren was a guest on The Issue Is Show with Elex Michaelson. Tomi discussed mandatory Country of Origin Labeling and the segment received over 72.8K views and can be watched here.

On December 20, 2019, FOX BUSINESS After The Bell Connell McShane Live discusses how the USMCA will make things worse for U.S. cattle ranchers without first restoring mandatory Country-of-Origin Labeling (COOL) on beef.

The FOX BUSINESS After The Bell Live Interview with R-CALF USA CEO Bill Bullard can be viewed here.

On November 22, 2019, The Hill.TV’s “Rising” program discussed new Country-of-Origin Labeling (COOL) legislation. Bill Bullard, CEO of R-CALF USA which advocates for ranchers, describes the need for a measure that would change the requirements for beef labeling. 

On May 29, 2019 Fox Nation host and longtime Mandatory Country-of-Origin Labeling (COOL) supporter Tomi Lahren in a Fox News Op-Ed and Final Thoughts Commentary asks President Trump, “What about our American ranchers?”

On May 3, 2019 The Washington Post, which has a reach of over 28 million people, ran the article ‘America First’ may be last hope for these cattle ranchers on the front page of the Sunday’s Business Section.

On March 14, 2019 Hill.TV’s “Rising” discussed the restoration of country of origin labeling requirements, which require retailers to identify the country of origin of certain foods like beef. 

On Aug. 29, 2018 Fox News conservative political commentator Tomi Lahren urged President Trump to restore country-of-origin beef labeling on FOX News talk show Fox & Friends. The Fox News Facebook video received over 69,000 views and the YouTube video has over 11,455 views. and on Facebook alone.

On May 9, 2018 Fox News conservative political commentator Tomi Lahren called on President Trump to reinstate country of origin labels for beef in her popular segment, “Final Thoughts” that aired on Fox News Insider. Tomi’s video received well over 1,000,000 views on Facebook alone.

Two weeks after Congress repealed COOL, American comedian and HBO political talk show host Bill Maher, on his late night HBO show Real Time, called out COOL deregulators for shielding corporations at the expense of consumers. Maher’s video has more than 890,000 views on YouTube.

BECOME A MEMBER: Numbers Matter And You Can Help Us Matter Most. 

Click here to join R-CALF USA Today For Only $50 Voting members own cattle and Associate members do not own cattle but support the cause.

About R-CALF USA: Founded in 1998 by a handful of independent cattle producers, R-CALF USA is the nation’s largest producer-only trade association representing the U.S. cattle industry. Our mission is to ensure the continued profitability and independence of United States cattle producers. We’re the ones who led the victory to get the country-of-origin labeling law (COOL) passed in 2002 before it was repealed for beef and pork in 2015. Our efforts still help fruit, vegetable, fish, chicken, lamb and nut farmers win back their markets because all these commodities remain under the COOL law.

Download, Print, and Send Your Personalized Message to President Trump Here

Join The Fight: Donate Now!

Donate secure online via orange links above or form below; by phone at (406) 252-2516; or by mail payable to COOL % R-CALF USA, PO Box 30715, Billings, MT 59107. All donations over $50 will recieve a New R-CALF USA Membership and donations over $100 will recieve a renewal to an existing R-CALF USA Membership. R-CALF USA is funded entirely by membership dues and donations. Thank you for joining the fight. 

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