DEC. 6 DEADLINE:

Seeking all kinds of county, local, state or national organizations to sign joint MCOOL Letter.

Farm/ ranch, rural, faith, environmental, farm/food worker, manufacturing, and cattle/farm industry support businesses can click here to sign. 

WE NEED YOUR HELP!

This is a campaign to get Congress to immediately pass the ‘American Beef Labeling Act’ or Senate Bill 2716 (S.2716) that was introduced in the U.S. Senate Sept. 13, 2021. 

S.2716 will restore mandatory country of origin labeling (MCOOL) on beef by inserting ‘beef’ and ‘ground beef’ back into the existing 2002 MCOOL law, which continues today to require country of origin labels on other foods, such as lamb, chicken, fish, nuts, and fruits and vegetables. 

[Click Image to Enlarge]
Chart shows cattle prices (red line) historically followed consumer beef prices (blue columns) up and down very closely. In 2015 beef and cattle prices disconnected from each other and began moving in opposite directions, this means the beef supply chain is exploiting both consumers and cattle producers. MCOOL will help restore the relationship between retail beef prices and cattle prices.

WE NEED YOUR CALLS!

Call the U.S. Capitol Switchboard

202-224-3121

Ask For Your Senators

If You’re a Consumer, Say:  “Hello, my name is ________________ and I’m from [City/State]. I’m a consumer and I want to know where the beef I buy was born, raised, and harvested. Please cosponsor and immediately pass Senate Bill 2716 that reinstates mandatory country of origin labeling for beef sold in America’s grocery stores. Thank you.”

If You’re a Cattle Producer, Say:  “Hello, my name is ________________ and I’m a cattle producer from [City/State]. Consumers are paying record high prices for beef while my cattle prices are seriously depressed. One reason for this is because consumers cannot tell the difference between beef from my cattle and beef from foreign cattle. Please fix this by cosponsoring and immediately passing Senate Bill 2716 that reinstates mandatory country of origin labeling for beef. I need you to pass this bill so I can begin competing in my own market. Thank you.”

Thank you for your calls!

Track S.2716’s progress in menu on right under ‘How Bills Become Law’.
Track S.2716’s progress in menu below under ‘How Bills Become Law’.

In addition to the M-COOL bill (S.2716), Congress must also pass S.949 the ‘Cattle Market Protection’ bill that requires the large packers to purchase at least half the cattle they slaughter in the cash market. Senate Bill 949 will help stop the continuing loss of independent, family-owned and operated cattle ranches and farms across the United States.      

Both S.2716 and S.949 need consumer and producer support to pass and both are necessary.

S.949 NEEDS YOUR CALLS:

Call the U.S. Capitol Switchboard

202-224-3121

Ask For Your Senators

If You’re a Consumer, Say:  “Hello, my name is ______________ and I’m from [City/State].  I’m a consumer and I believe the reason my beef prices are so high while America’s cattle producers are losing money is because there is no real competition in the beef supply chain. I want you to fix that by supporting Senate Bill 949, the cattle market protection bill that restores competition for cattle. I want to buy USA beef and I don’t want the cattle industry to become any more consolidated than it already is. Please fix our broken beef supply chain by supporting the M-COOL bill and Senate Bill 949. Thank you.”

If You’re a Cattle Producer, Say:  “Hello, my name is ______________ and I’m a cattle producer from [City/State]. Our cattle market is broken and has been for many years.  Beef prices have skyrocketed while my cattle prices are too low for me to remain profitable. I need you to fix this as quickly as possible. You can do that by supporting Senate Bills 949 and 2716. Senate Bill 949 is the cattle market protection bill that restores competition for cattle. Senate Bill 2716 is the mandatory country of origin labeling bill that restores competition for beef. I want a competitive cattle market and I want consumers to be able to choose USA beef produced by me and my neighbors. These two important bills will achieve that. Please fix our broken beef supply chain by passing Senate Bills 949 and 2716. Thank you.”

-Bill is introduced in the U.S. Senate.

-Bill sent to Senate Ag committee. S.2716 and S.949 are here.

-Approved Bill is sent to the floor of the Senate.

-If a majority of Senators (51) vote ‘yes’ the Bill passes the U.S. Senate and goes to the U.S. House of Representatives.

-Bill sent to House committee.

-Approved Bill is sent to the floor of the House.

-If a majority of Representatives (218) vote ‘yes’ the bill passes House and goes to the President. 

-The President can sign and pass the bill, or refuse to sign and veto the bill. A 2/3 majority vote in the Senate and House is required to override the veto.

Congressional offices all follow Letters to the Editors in their newspapers. Write your own Letter to the Editor to newspapers in your state and include your Congressional Representatives’ names. Examples are below. 

Where’s the beef (from)? | Rome Daily Sentinel (romesentinel.com)

Neb. MCOOL and 50/14 Letter to the Editor 

About R-CALF USA: R-CALF USA is the nation’s largest producer-only trade association representing the U.S. cattle industry. Our mission is to ensure the continued profitability and independence of United States cattle producers. We’re the ones who led the victory to get the country-of-origin labeling law (COOL) passed in 2002 before it was repealed for beef and pork in 2015. Our efforts still help fruit, vegetable, fish, chicken, lamb and nut farmers win back their markets because all these commodities remain under the COOL law.