**Please check back often, frequent updates! ABOUT THIS CAMPAIGN
In 2015 Congress voted to end the requirement that meat labels have to tell us where the meat is from. Americans can no longer choose to buy American beef or pork unless Mandatory Country-of-Origin Labeling (M-COOL) is restored. Hundreds of millions of pounds of imported beef is being mislabeled as “Products of the USA.” America is losing its farmers at an alarming rate as they can no longer compete with hundreds of millions of pounds of undifferentiated foreign beef. As the number of farms decline, our rural communities are hollowing out. The United States economy suffers a $13.6 billion annual loss to its largest sector of American agriculture: the cattle industry. This is our national grassroots campaign to raise awareness for immediate legislative or executive action to reinstate M-COOL for beef in order to support America’s cattle farmers and ranchers.
HOW TO HELP
IMPORTANT: Our opportunity is right now to convince Congress to reintroduce mCOOL. This new Resolution will help build the momentum we need to get that done. Please Act Now!
Please immediately contact both of your U.S. Senators and your U.S. Representative and urge them to fully support Senator Tester’s Resolution, Senate Resolution No. 391 (S.Res.391), calling for the reinstatement of County-of-Origin Labeling for beef. Both consumers and producers should contact their U.S. Senators’ offices in their state and also to contact their Washington, D.C. offices.
Please tell your congressional delegation that including mCOOL in the renegotiated NAFTA, which is now called the U.S.-Mexico-Canada Agreement (USMCA), is the quickest route to restoring mCOOL.
Please tell your congressional delegation that they should not compromise mCOOL by attempting to tweak the current voluntary COOL program that Does Not and Will Not Work for U.S. cattle producers nor U.S. consumers.
You can reach each of your congressional members by calling 202-224-3121 and asking for your members by name. A full copy of Senate Resolution No. 391 is available here.
SHARE AND HOST WATCH PARTIES: Help get Tomi’s message to President Trump: “It can all be changed with the stroke of a pen.”
In an emotional episode that deputed September 25, 2019, Tomi Lahren asks President Trump to reinstate Mandatory Country-of-Origin Labeling (COOL) for beef. Help President Trump hear Tomi’s message loud and clear by sharing the promotional video above and Tomi’s Fox News’ editorial as far and wide as possible via social media and e-mail along with the instructions below to view entire episode.
The full 20-minute episode is available to watch on www.FoxNation.com. If you do not already have a Fox Nation account, use code TOMI30 at checkout to get 30-days free trial. You can watch the episode and cancel after without being charged.
BECOME A MEMBER: Numbers matter and you can help us matter most.
Click here to join R-CALF USA Today For Only $50 Voting members own cattle and Associate members do not own cattle but support the cause.
Founded in 1998 by a handful of independent cattle producers, R-CALF USA is the nation’s largest producer-only trade association representing the U.S. cattle industry. Our mission is to ensure the continued profitability and independence of United States cattle producers. We’re the ones who led the victory to get the country-of-origin labeling law (COOL) passed in 2002 before it was repealed for beef and pork in 2015. Our efforts still help fruit, vegetable, fish, chicken, lamb and nut farmers win back their markets because all these commodities remain under the COOL law.
**Please check back often, updates coming soon!**
NATIONAL MEDIA COVERAGE
On May 29, 2019 Fox Nation host and longtime Mandatory Country-of-Origin Labeling (COOL) supporter Tomi Lahren in a Fox News Op-Ed and Final Thoughts Commentary asks President Trump, “What about our American ranchers?”
On Aug. 29, 2018 Fox News conservative political commentator Tomi Lahren urged President Trump to restore country-of-origin beef labeling on FOX News talk show Fox & Friends. The Fox News Facebook video received over 69,000 views and the YouTube video has over 11,455 views. and on Facebook alone.
On May 3, 2019 The Washington Post, which has a reach of over 28 million people, ran the article ‘America First’ may be last hope for these cattle ranchers on the front page of the Sunday’s Business Section.
On May 9, 2018 Fox News conservative political commentator Tomi Lahren called on President Trump to reinstate country of origin labels for beef in her popular segment, “Final Thoughts” that aired on Fox News Insider. Tomi’s video received well over 1,000,000 views on Facebook alone.
Two weeks after Congress repealed COOL, American comedian and HBO political talk show host Bill Maher, on his late night HBO show Real Time, called out COOL deregulators for shielding corporations at the expense of consumers. Maher’s video has more than 890,000 views on YouTube.
HBO comedic anchorman Jon Oliver used his late night television show Last Week Tonight to take on the poultry industry. Oliver’s 18-minute segment “Beef with Chickens” that aired on HBO received over 9.2 million views. Oliver explains, in layman’s terms, how the once independent and profitable poultry industry is now controlled by multi-national agribusiness. According to a study, 71% of poultry farmers live at or below the poverty line. The only reason these same multi-national agribusinesses have not yet captured the U.S. live cattle industry is because independent U.S. cattle producers have been fighting back to preserve their independence and livelihood. We are asking you to join our fight today!
All donations over $50 include either a voting membership or an associate membership. Voting members own cattle and associate members do not own cattle but they do buy beef and want to choose to buy USA -born, -raised and -harvested beef. R-CALF USA is funded entirely by membership dues and donations. Thank you for joining the fight.
Join The Fight: Donate Now!
Donate secure online via orange links above or form below; by phone at (406) 252-2516; or by mail payable to COOL % R-CALF USA, PO Box 30715, Billings, MT 59107.