For Immediate Release
Contact: R-CALF USA Communications Director Jaiden Moreland
Phone: 406-252-2516; r-calfusa@r-calfusa.com
WASHINGTON, Sept. 3, 2026 — More than 5,000 cattle producers, consumers and supporters of American agriculture from all 50 states have added their names to the National MCOOL Coalition’s new “Label Our Beef” petition in its first 48 hours, demonstrating strong nationwide momentum behind efforts to restore mandatory country-of-origin labeling (MCOOL) for beef.
The National MCOOL Coalition, a broad-based coalition of national and regional organizations representing farm, ranch, rural, consumer and other interests, launched the petition this week following the administration’s decision to increase the quota for lean beef trimmings by 300,000 metric tons, more than 660 million pounds, from Sept. 1 through Nov. 30.
The petition calls on President Donald Trump to support the immediate restoration of MCOOL for beef and Congress to act swiftly to make it law.
The coalition said the rapid response and nationwide participation underscore the growing demand for consumers to be able to distinguish imported beef from beef produced exclusively from cattle born, raised and harvested in the United States, while giving American cattle producers the ability to differentiate their product in the marketplace.
Supporters are encouraged to keep the momentum growing by adding their names and sharing the petition with others. With more than 5,000 signatures and counting, the coalition plans to use the petition to demonstrate to the White House and Congress the strength of support for restoring MCOOL.
Sign the petition: https://form.jotform.com/262434091212043
Participating organizations in this petition include Campaign for Family Farms and the Environment, Coalition for a Prosperous America, Consumer Federation of America, Dakota Resource Council, Farm Action Fund, Food & Water Watch, National Family Farm Coalition, Northern Plains Resource Council, Powder River Basin Resource Council, R-CALF USA and Western Organization of Resource Councils.
# # #
The National MCOOL Coalition is a broad-based coalition of national and state organizations representing farm, ranch, rural, consumer and other interests united in support of restoring mandatory country-of-origin labeling (MCOOL) for beef.