Platte Livestock Market to Host Calf Sale

What: Platte Livestock Market to Host Rollover Calf Sale for R-CALF USA

When: 2 p.m. CDT, Wed., Sept. 24, 2025; BBQ starts at 11 a.m.

Where: Platte Livestock Market, 36580 S.D. Highway 44, Platte, SD 57369

Contact: Scott Kirsch, Platte Livestock Market owner, (605) 680-1900 or salebarn@midstatesd.net

Description: Platte Livestock Market will host a rollover calf auction benefiting R-CALF USA at 2 p.m. Wednesday, Sept. 24, following a free barbeque lunch from 11 a.m. to 1 p.m. For the fourth year in a row, James Fulwider and Kevin Talsma, of Iona, South Dakota, will donate a yearling steer with all proceeds going to R-CALF USA.

Brett Kenzy, co-chair of R-CALF USA’s Checkoff Committee, will speak about the organization’s ongoing efforts to address key issues affecting the profitability and viability of independent U.S. cattle producers. One of R-CALF USA’s top priorities is restoring mandatory country of origin labeling (MCOOL) for beef. The organization leads a national coalition of cattle, farm, rural and consumer groups working to reinstate MCOOL, which requires retail beef to be labeled with the country or countries where the animal was born, raised and harvested.

Without congressional action in the upcoming farm bill, consumers have no way to know whether their beef comes from cattle raised in the United States or foreign imports. As a result, they cannot choose to support American producers, help strengthen the domestic beef supply or invest in the U.S. economy. The only beneficiaries of inaction on MCOOL are global meat importers.

Producers and consumers are urged to call their members of Congress at 202-224-3121 and say: No Farm Bill Without MCOOL. For updates, visit www.LabelOurBeef.com.

Rollover auctions are volunteer-led fundraisers where supporters bid on a donated calf, then return it to be auctioned off again and again until bidding ends. The calf is then sold to the final high bidder. To contribute, contact Scott Kirsch at (605) 680-1900 or salebarn@midstatesd.net, or Candace Bullard at (406) 591-9009 or candacebullard@r-calfusa.com.

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Ranchers Cattlemen Action Legal Fund United Stockgrowers of America (R-CALF USA) is the largest producer-only lobbying and trade association representing U.S. cattle and sheep producers. It is a national, nonprofit organization dedicated to ensuring the continued profitability and viability of the U.S. cattle and sheep industries. For more information, visit www.r-calfusa.com or call (406) 252-2516.