Atkinson Livestock Market to Host Calf Sale

What: Atkinson Livestock Market to Host R-CALF USA Rollover Fundraiser

When: Noon CST, Tues., Jan. 20, 2026

Where: Atkinson Livestock Market, 87604 S. Wixon St., Atkinson, NE 68713

Contacts: Atkinson Livestock Market 402-925-5141 or R-CALF USA Director of Operations Candace Bullard 406-591-9009 or candacebullard@r-calfusa.com.

Atkinson Livestock Market will host an R-CALF USA rollover auction fundraiser at noon during its special feeder calf auction on Tuesday, Jan. 20. Paulsen Land and Cattle/Matt and Julie Paulsen of Niobrara, Nebraska, will donate a heifer calf to be auctioned off with all proceeds going to R-CALF USA.

Rollover auctions are fundraising events put on by R-CALF USA volunteers to raise money for the organization. Those who wish to support R-CALF USA’s work can bid on the calf and then donate it back so it can be auctioned off again and again until bidding ceases. The calf is then sold to the highest bidder.

R-CALF USA works on various issues such as mandatory country of origin labeling (MCOOL), beef checkoff reform, electronic identification (EID), antitrust enforcement, and fair trade practices. It is the only national cattle association that relies solely on membership dues and donations, so it can exclusively represent independent U.S. cattle and sheep producers on the issues that matter most. R-CALF USA encourages all producers to get involved and make their collective voices heard.

Activities carried out by R-CALF USA for the benefit of the U.S. cattle and sheep industries are funded exclusively by the independent cattle and sheep producers who pay their membership dues and by livestock producers, main-street businesses, and other individuals who participate in and contribute to fundraising events. Businesses supported by the cattle industry and individuals in the cattle industry can contact Atkinson Livestock Market at 402-925-5141 or Candace Bullard at 406-591-9009 or candacebullard@r-calfusa.com to contribute to the rollover auction.

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Ranchers Cattlemen Action Legal Fund United Stockgrowers of America (R-CALF USA) is the largest producer-only lobbying and trade association representing U.S. cattle and sheep producers. It is a national, nonprofit organization dedicated to ensuring the continued profitability and viability of the U.S. cattle and sheep industries. For more information, visit www.r-calfusa.com or call 406-252-2516.