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Americans for Country of Origin Labeling
An alliance of food producers and consumer advocates

March 6, 2002

The Honorable Tom Harkin
United States Senate
Washington, D.C. 20510

Dear Senator Harkin,

We the undersigned national, state and local organizations urge you to support mandatory country of origin labeling for produce, meats and fish and to oppose efforts to weaken the definition requirements for labels.

A majority of the members of Congress agree the time is right for country of origin labeling. As you know, both the Senate-passed (S. 1731) and House-passed (H.R. 2646) versions of the farm bill adopted language in support of mandatory country of origin labeling. House members voted nearly three to one (296 to 121) in favor of mandatory country of origin labeling for produce. The Senate farm bill goes much further. It requires country of origin labeling for fresh produce, peanuts and meat products including beef, pork, lamb and farm-raised fish.

While some labeling exists at points in the supply chain, current U.S. laws fail to mandate retail-level country of origin labeling for these foods. Country of origin labeling works in concert with government inspections – combining regulations and market competition — to help ensure that U.S. consumers have access to the best quality food. Only through mandatory labeling can consumers be certain of buying wholesome food products from the country of their choice.

At a time when much of the food in supermarkets is from foreign producers, American consumers have demonstrated an overwhelming preference for country of origin labeling. An August 2001 national poll conducted by Vance Publishing found nearly four of every five consumers supported mandatory country of origin labeling of fresh produce. And according to a March 1999 survey by Wirthlin Worldwide, 86 percent of consumers support country of origin labeling for meat products.

Country of origin labeling will help ensure fairer markets for both domestic and foreign food products by ensuring consistent and accurate information at the point of sale. Indeed, consumers who have a preference for food products from a particular country – based on flavor, seasonality, reputation or a host of other factors – will use country of origin labeling to make a sure choice. The result will be a marketplace where food products – domestic or imported – gain market share based on performance and value.

Opponents argue that trade retaliation will make implementing country of origin labeling difficult. We disagree.  Most of this country’s major trading partners have their own country of origin labeling requirements for perishable agricultural commodities and meat products. Most recently in January 2002, for example, the EU Commission issued stringent beef labeling rules requiring that consumers be informed at the retail level of the country in which an animal was born, raised and slaughtered.

Country of origin labeling costs virtually nothing. According to the Florida Department of Agriculture, a state where country of origin labeling for produce has been law for more than 20 years, it costs supermarkets $5 to $10 per store a week – if that cost is passed on to consumers, that’s less than one cent per household per week. As Florida’s food retailers have discovered, labeling is simple and straightforward to implement, and contributes to a more informed and satisfactory buying experience for consumers.

Our nation’s producers and growers strongly support country of origin labeling for their products. U.S. producers and growers invest significant time, money, resources and energy to produce top quality products.  They incur a number of costs in adhering to regulations – regulations which many other countries do not require – in order to help ensure that our food supply is wholesome. Country of origin labeling can be a valuable marketing tool to help promote products based on their value to consumers in a fair and open marketplace.

Finally, we oppose any effort to weaken country of origin labeling. Changes that would weaken the definition requirements include allowing animals that are not born and raised in the United States to receive a U.S. country of origin label, and/or replacing mandatory labeling with a voluntary program.

Mandatory country of origin labeling has the backing in Congress and strong support among consumers and producers. Please support maintaining this important provision as the differences between the House and Senate versions of the farm bill are ironed out in conference committee.

Sincerely,

American Farm Bureau Federation
Consumer Federation of America
U.S. Apple Association
California Tomato Growers Exchange
Florida Citrus Packers
Florida Fruit & Vegetable Association
Florida Strawberry Growers Association
Georgia Peanut Producers Association
South Carolina Tomato Association
Northwest Horticultural Council
Dakota Rural Action (S.D.)
Northern Plains Resource Council (Mont.)
Idaho Rural Council
Oregon Rural Action
Accomack County Farm Bureau (Va.)
Western Organization of Resource Councils
Missouri Stockgrower’s Association
National Consumers League
Idaho Grower Shippers Association
Trans Tech AG Corporation
Quincy Tomato Growers Exchange
Western Colorado Congress
Powder River Basin Resource Council (Wyo.)
Dakota Resource Council (N.D.)
R-CALF, United Stockgrowers of America
Virginia Agribusiness Council
Georgia Fruit & Vegetable Growers Association
Florida Tomato Exchange
Florida Farmers, Inc.
Florida Citrus Mutual
Florida Farm Bureau Federation
Texas Citrus Mutual 
Independent Cattlemen’s Association of Texas
Texas Vegetable Association
National Farmers Union

 

                            This page was last updated on Monday, October 27, 2008.